You are your own best career adviser. The role of an outsider is chiefly that of fog dispersal, a critical yet preliminary and adjunctive role.
Should you stop me in the hallway today and ask the meaning of desuetude I’d have a puzzled look on my face and answer “I know it but no I just can’t come up with it”, my voice trailing off as I felt I disappointed you.
Yet if you’d shown me a sentence in the newspaper like “… after years of desuetude and neglect the old school house was only fit for the wrecker’s ball”, I’d have said “oh, disuse”, though in truth it’s more likely that you’d not have needed to ask me at all.
I recently watched a highly interesting video with John Hayes, CMO at American Express when he discusses the relevance of personal branding in today’s highly competitive and rapidly changing world of business. It makes me think really hard. Because I I thought all “personal branding” stuff is just not for me. But recently I am thinking about taking b-school online classes and it seems personal branding is a hot topic there.
All the way through his discussion, Hayes pointed out that branding is paramount to success, not just for businesses and organizations but likewise for personal employment opportunities. John’s approach to the topic of branding was perfect for various students from all sorts of qualifications. He centered on three primary topics: getting an education – personal brand building, re-invention, and consumer relationships.
EDUCATION AND PERSONAL BRAND BUILDING
$862 billion created millions of new jobs and saved the unemployment rate from going to above 10%. That is what politicians want us to believe. People out of work or looking for work know different, a lot different. They know that employers are not really hiring and those that are, want the cheapest people they can get, not the best.
First let’s be clear about the cause of the current economic funk: people are not feeling good about their personal economic situation and have curtailed spending. One major market research company even said that we’re seeing a basic shift in the way consumers spend money that is not going to diminish once the economy improves.
What has happened is that as consumers “nest eggs” (homes) have lost their value they were given the shock treatment that they don’t have enough money to continue to purchase things they want: now it’s about purchasing things they need and even then they are spending less money. Continue Reading
I took another step and swore under my breath. My skies, firmly attached to my ski boots, were getting heavier with every step I took. The sticky wet snow was balling up under my bases. The only way to get it off was to lift my leg and bang my ski pole against them. I tried waxing my skins but the snow still stuck. We had hoped to arrive at the cabin three hours ago, at noon.
I was feeling a little pissed. Apart from the horrible snow conditions, God knows why I can’t pick a cold weekend when the snow is powdery, to go out skiing, the fourth member of our party was having knee problems and feeling a little unsure because this was his first time on back country skis and I was beginning to realize the trip wasn’t really shaping up to be a skiing weekend but more a bushwhack/slog on skis. Continue Reading
My goodness, how totally gorgeous is it outside? It is almost 6 pm and I’ve had a *very* full day and weekend. Where shall I even begin? Friday night, my husband and I walked to the Thirsty Scholar, a local bar, to have dinner and watch the Sox play. We went to bed early to gear up for our Saturday packing extravaganza.
Saturday morning, I did indeed get up early, headed over to Dunkins for a big ol’ box of joe, and some munchkins, reinforcements for our troops of packers, which included my mom, brother, and my brother’s girlfriend. Oh did we pack. My husband tackled our living room, his office, his closet – my brother carted trash.
My mom and brother’s girlfriend packed up our kitchen, and I braved our bedroom, ending up with three huge trash bags of clothes to donate. I didn’t even venture down in our basement storage unit. Everything down there is already in boxes, so I figure as I unpack, I’ll fill up bags again with clothes to donate.
Now that you’ve identified personal attributes or activities that you have a special gift for or make you feel very good about yourself, the obvious question becomes, “so what do I do with this knowledge”?
All self-knowledge has great intrinsic value. The better we know and understand ourselves, the more peace of mind and self-confidence we feel. This is not just to our benefit but also aids our patients, colleagues and support staff.
There’s a tendency in our rush-around world to want some quantifiable product out of any initiative where we’ve put forth an effort. If the results are subtle, subliminal, or evolve slowly, impatience may ensue. Witness the busy gyms in January but the return of normal usage by February as an annual example.
Reflect on this new understanding as it applies to your current life and work situation first. Even a minor difference in perspective may make your work life much more tolerable. And, even if you still wish to pursue new ventures, it may allow you proceed at a more graded pace, and handle subsequent transitions more gracefully.